Presentation: Tuning Into the Shopper TV Feedback Loop

Selling direct through shopping TV is not TV advertising as we have known it. Veteran of the space Ulli Haslacher shares how Pour Moi Skincare has not only built a D2C brand in this channel but leveraged the metrics and feedback to extend the brand into new products and categories.
PRESENTER
Ulli Haslacher, Founder and President, Pour Moi Skincare @mamamogul

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