➜ Subscribe: In this video, I explain how to advertise your business on Facebook. In order to be successful, it’s important to have a high level of customer engagement. What’s the best way to get more engagement? The answer is video.
Video is by far the most engaging form of content. It outranks images almost three to one. But it's not just using video that creates engagement. Anyone can use video. You need to create videos that are useful to your potential clients.
One common thing that happens with a lot of businesses is they use self-centered advertising. They make it all about them. Learning how to advertise your business on Facebook comes down to educating your customers on something that they would find useful. This promotes customer engagement because it piques their interest in whatever it is that you’re eventually selling.
The ads that do the best are the ones that add lots of value. At Divine Social, we have a three-pillar strategy that addresses some of the key areas of advertising. The three things you should always do are as follows: build audiences, create engagement, and have conversion campaigns.
Video is crucial to all parts of this strategy because it creates the interest necessary to move customers towards an eventual sale. Effective use of video can really boost sales by showing potential customers the kind of value that you can provide.
Once you learn how to advertise your business on Facebook, you’ll be able to build an audience that will convert to sales. Video is the key. By providing strategic value through video, you can create the kind of customer engagement that will help your business grow.
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