Digital marketing tips for manufacturers | Need-to-know

We have an in-depth guide about digital marketing for manufacturers on our training platform. Check it out here:

For many manufacturers, digital marketing is not at the top of their priority list.

That’s fine if you’re a big brand that consumers know well, but what if you’re not?

Here are our three top digital marketing tips for manufacturers.

One, harness the power of PPC campaigns.

PPC campaigns are a great way to generate leads through the use of paid online ads.

The main concern here is that if you allow your distributors to use the same keywords as you, the competition and cost-per-action for these keywords will be high.

Think about this when deciding on your keyword strategy.

If you do allow your distributors and resellers to use your brand name as a keyword in their ad copy, remember to use words such as ‘official’ in order to stand out from them.

You should also have a rule in place to ensure that none of your distributors aim for the same ad position as you or each other.

Two, utilise social media.

Social media platforms are a great way of increasing brand awareness, and you can use these platforms to post about new products or events.

You should also support your distributors and resellers’ social media efforts by making them aware of any seasonal promotions you have on your products.

And last but not least, nurture a good relationship with your distributors.

It’s very important to have a positive relationship with your distributors and to avoid any potential conflicts of interest.

Having a legal agreement signed by your distributors will make it easier to track which keywords they use and will prevent them from using the same keywords as you without your consent.

Your aim should be that of establishing a cooperative strategy. The best way to eliminate conflict is to compete in the right space, finding opportunities and gaps.

Do you have any other tips for digital marketing for manufacturers? Let us know in the comments below!

global,marketing,webcertain,digital,manufacturers,manufacturing sector,ppc,social media,distributors,