The Truth About The Future of Advertising | Powerful Emotion and Selfishness of a Great Industry

Hey! Ben here, coming to you with the first video where you and I go deep in to the the most public form of art and communication, Advertising. This video will be focused on the movement toward building brand on the six platforms that have the most attention these days through the means of highly emotional, powerful content which builds a strong bond without resorting to politicized campaigns.

Ask yourself this. Where is the attention now? When an ad comes on TV, when you actually do watch it, opposed to Netflix and Hulu and all the other streaming platforms, what do you do? (you pick up phone and look through it). Everyone does it. The attention has shifted. This is the new television and television is now the radio. Does it scare you the attention has shifted? If you’re a smart and optimistic individual, this excites you because it is a new platform that has limitless potential and the barrier to entry is zero.

On this channel we will talk about anything and everything advertising, but specifically, trends in the industry. We will review good content being created as well as talk about what makes it good or bad. On another note honesty, creativity, and passion is what this channel stands for. But most of all, this channel is meant to add value to you as a copywriter/creative at an agency in Miami or New York, or an Art director or media expert in a marketing firm in LA, or Nebraska for that mater or where ever you are, just a person that is passionate about the industry in general like me. This channel is for you.

I also would like to add I am not an expert in the field of advertising and marketing but I come into this business with ignorance, open eyes and a lot of ideas. My hope is that my sheer passion and ideas will propel me in to success in this industry, as well as emotional intelligence, and self-awareness which are key traits to have in this day and age. I myself am an advertising student who has read many books by the greatest to ever touch that field and this channel will also add value to those curious to learn more about this field. I invite you to come along with me on this journey of learning about Advertising and content creation through the means of this channel.

If you're interested in what smart, young, future Ad people are thinking then please listen to this. I only want to add more value to this space and I hope this helps you in someway so that the future of this art form is great creative that moves people and great targeting that reaches the right people.

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