UNDERSTANDING THE VALUE OF A COMPELLING MESSAGE Recently, Google released the Google Quality Raters Guidelines (E-A-T). The summary of the guidelines point us to one thing: CONTENT!
Our message must meet the quality standards by which search engine algorithms measure our ability to deliver the best user experience.
In this message, I am beginning to describe the importance of focusing on crafting your content to reflect your Expertise - Authoritativeness and Trustworthiness.
The future of Search Engine Marketing (SEM) lies in this. E-A-T does not only apply to YMYL (Your Money Your Life) types of websites. The truth is that every website provides information that can affect people's lives, even if they are not being asked to spend money. People make decisions on the basis of the information they read on websites. They form opinion and gather ideas that they end up acting on in many other areas of life.
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The Digital Revolution is here. This is probably one of the latest revolutions that the world will experience that is already radically transforming how we live, do business, relate, connect, preach the Gospel of Jesus Christ, and run governments. Unfortunately, the majority of businesses, especially small businesses do not have a strategy, plan, or knowledge or understanding of what Digital Marketing is and are therefore not taping into it.
We are here to help you create a customized strategy and plan to implement Digital Marketing to achieve your goals.
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