Strategic planning is a disciplined approach to deciding what an organization is, what it does, and why it does it, with a focus on the future. At its core, strategic planning is effective board governance. This session is designed to give participants a basic understanding of strategic planning and its importance in the health of the organization. We will review the planning process, roles and responsibilities, and answer frequently asked questions. Participants will learn the difference between mission, vision, and values and how these guiding principles relate to the planning process. We will dive deep into the environmental scanning and situational analysis processes to understand how these illuminate critical issues and opportunities. We will then explore the development of strategic goals based on these issues and opportunities. We will conclude the session by discussing the importance of plan implementation and review concrete steps to ensure that your next strategic plan does not become a doorstop. If you need assistance developing a Strategic Plan for your water-focused organization, please contact us at
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